BetGames Launches Its Inaugural Online Lottery Game Instant Lucky 7

BetGames, a leading supplier of online gambling games, has announced another addition to its ballooning roster, Instant Lucky 7. It's an instant lottery game that marks BetGames' entry into the lottery market. The company has said the game is designed to fulfill customers' increasing need for this gaming service.

The software supplier has announced plans to launch Instant Lucky 7 in all of its regulated markets. The game will offer players a unique high-frequency and high-jackpot lottery experience to increase engagement and retention.

In this new release, BetGames has taken one of its most popular casino games and reworked it into a dynamic, fast-paced product geared towards satisfying the needs of customers yearning for this experience. Instant Lucky 7 borrows inspiration from the company's longer-form flagship version, the classic lottery product.

Instant Lucky 7 is the company's first fully animated lottery game, boasting a low-data package of just 3MB. This simple-to-play lottery game gives players the potential to win 200,000x the original amount. The game's draws happen every minute and will be available 24/7 at regulated lottery sites.

BetGames has been on an overdrive to make its mark in the online lottery sector. In April 2022, BetGames and BetWay signed a deal to supply the operator with a branded lottery studio.

The company has stated that it plans to roll out multiple games in 2023, primarily live casino games. BetGames' live dealer library currently features top-performing titles such as:

• Wheel of Fortune
• Bet on Baccarat
• War of Bets

Commenting on the new lottery game, BetGames' CPO Ian Catchick, said:

"We're taking what we have learned from our in-depth market research with our hugely successful Twain Sport launch and applying this insight into our traditional product staples. The high-frequency nature of Instant Lucky 7 is a play style that is becoming more prevalent among players in their entertainment consumption so having a lotto product that meets those requirements is a key part of our strategy for the remainder of 2023. It's the first in a string of new games that we're genuinely excited about and we're set to enjoy a busy H2 of content releases."